Description:
As part of my practicum at Solid, I collaborated with my mentor to create a series of polished motion graphics for a high-end law firm's LinkedIn and social media channels. The goal was to produce elegant, professional video previews that highlighted legal articles written by the firm's associates while maintaining the client's established brand standards.
Working within an existing creative direction, I developed a storyboard for the motion template, customized the design in Adobe After Effects, and produced 20 unique videos featuring articles from eight different authors. Each video required careful attention to typography, branding, imagery, and article details to ensure accuracy and consistency. This project strengthened my ability to adapt my design style to meet a client's visual identity while delivering high-quality work efficiently at scale.
Objective:
The objective of this project was to create a reusable motion graphics template that could be applied across multiple social media posts while maintaining a refined and consistent brand identity. The project showcases my attention to detail, adaptability to different creative briefs, and proficiency in Adobe After Effects and motion design workflows.
The objective of this project was to create a reusable motion graphics template that could be applied across multiple social media posts while maintaining a refined and consistent brand identity. The project showcases my attention to detail, adaptability to different creative briefs, and proficiency in Adobe After Effects and motion design workflows.
